1. Continue our reign, since 1999, as the nation's most recognized brand in real estate - with an unparalleled, almost universal, brand awareness of 97%.* 2. Continue our pursuit of becoming not only the best known but also the most preferred brand in real estate, because now, more than ever, the CENTURY 21 System can provide a path home for consumers in over 60 countries. 3. Stimulate market preference for the CENTURY 21 brand in every way that is legally, ethically, and financially possible with consumers who are in the market for buying and selling a home. 4. Continue the pace of continually increasing our lead generation efforts, as we strive to generate opportunities for our brokers and agents with lower costs in 2009 vs. 2008. 5. Deliver superior tools, such as those found in the new and leading-edge 21online.com, to help our brokers and agents convert market preference and tangible leads into closed sides. 6. Implement innovative marketing tools and techniques, both online and offline, that are impactful and measureable, to attract the maximum number of consumers able to buy and sell real estate this year. 7. Embrace and capitalize upon the strength of our proprietary Web site by continually building, supporting and enhancing a best-in-class site that offers a rich search experience and the ability to view over 4 million property listings nationwide, with links to international listings for all of our visitors as well. 8. Disseminate and distribute CENTURY 21 property listings to as many third party Web sites as possible, so that we make sure that our listing choices are in front of as many consumers' eyes as possible. 9. Implement online advertising, search and social media programs that are branded and result in driving the maximum number of leads to century21.com. 10. Assure with every action that the CENTURY 21 brand name is loud and strong online where the buyers and sellers are, and integrate our online marketing efforts with our offline methods for maximum market impact and reach.     CENTURY 21 System Will Shine in 2009. CENTURY 21: The Gold Standard. Bev Thorne Senior Vice President, Marketing bev.thorne@century21.com * Source: 2008 Ad Tracking Study. The survey results are based on 875 online interviews with a national random sample of adults (ages 18+) who are equal decision makers and who have bought or sold a home within the past two years or plan to purchase or sell a home within the next two years. Brand awareness questions are based on a sample of 875 respondents with a margin of error of +/- 2.8% at 90% confidence level. The study was conducted between March 3 August 10, 2008 by Millward Brown, a leading global market research organization.